Q. What is Primal Analytics?

We're a Privacy-Friendly Analytics firm that allows online companies to leverage website data without abusing their customer's privacy.

Q. How does Primal differ from other marketing analytics firms?

We're not just another dashboard agency. The primary objective of Primal is to increase your insight velocity, whereas most agencies want to prove their value by manually sifting through data thats a month old.

Q. What kind of data does can Primal track?

We wanted to know what was popular on our clients website, but didn’t want to compromise the personal data of their website visitors, so we made our tracking completely and purposefully anonymous.

Q. Who Owns the data?

Our clients own all the data and can export data anytime.

Q. Is Primal a complete black box like some machine-learning type approaches?

Not at all. Our approach is a scientific translation of how practitioners already think about performance, and we routinely discuss its logical flow with our clients.

Q. Are you only for e-commerce stores?

The beauty of Primal is that we're model-independent and can produce a set of insightful facts about any site . Data-driven predictions based on these facts help digital companies increase returns through improved allocation decisions.

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Q. Which markets does Primal work for?

As of now Primal is able to work with publishers, E-commerce (shopify), lead generation, landing pages,basically any webite based.