A lot of people log Into their analytics report -"let's see what the data says!", and end up feeling overwhelmed or otherwise unconfident with their data.
What should I look for? What do I do with this info?
The way we should work with data is by starting with business questions.
What do you want to know?
If we start with the "Question first" approach to analytics instead of the "tell what happened", we don't have to wonder what to look for or what data we need to begin with.
Step 1
Make a list of all your important/less important questions.
Step 2
Identify and set up (privacy friendly) tracking for your key performance indicators (KPI's).
Step 3
Analyze the KPI's to help answer those crucial questions (we can help with this).
Remember.
Not all data can be gathered through analytics some may need to be gathered through Qualitative feedback and testing creative.
Human Science + Data science = Business Growth
Want to learn exactly how to leverage analytics for your business?
Join our 6-week live, interactive training program to learn how to extract the right insights from the data, so you can take data-informed action.
This training program is designed for entrepreneurs digital marketers.
