Marketing Assistant

Marketing assistants support the work of marketing managers and executives on projects directed at maximising company profits and developing sales strategies or marketing campaigns. Marketing assistants are responsible for: compiling and distributing financial and statistical information such as budget spreadsheets.

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A few of the tasks you could be asked to do include: -

• Assisting with the planning of marketing campaigns and post-event, helping to analyse success.
• Working on social media accounts for the organisation
• Communicating with clients, or other departments within the organisation.

So if you’re looking for a job that may not always be a typical 9-5 role and offers variety, becoming a Marketing Assistant should be on your list!

What skills and training should a good Marketing Assistant have?

These things are hard to list but here are top ten key attributes that most employers will look for in a Marketing Assistant: -

1) Organisation skills – a must for any Assistant!
2) Calm under pressure
3) Ability to multi-task
4) Good team player
5) Great written and verbal communication skills
6) Creative flair to help devise and carry out marketing campaigns
7) Confidence
8) Project Management skills
9) Excellent IT skills
10) Energy!

Training includes looking at specific areas of interest in order to get a well-rounded knowledge of markets and marketing tools, i.e. social media, Marketing Essentials, Event Management, PR etc.

Practical experience is also a factor we look for, so if you’ve been working in a position and carrying out marketing tasks without officially working as a Marketing Assistant, make sure you emphasise these on your CV if applying for these types of roles.
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