In 2 Years The "Data Bubble" will burst.
many companies who depend on digital advertising to go belly up
in order for you to understand what we're conveying, you need to know a little bit about the history of the internet.
A brief history of the internet.
For the World Wide Web to become viral, people needed to be able to shop online.
- June 1994: Lou Montulli and his co-workers at Netscape invent the " Magical cookie" (the nuts and bolts behind digital shopping carts)
- Despite some public backlash over privacy concerns in 96-97 the internet continues to gain users
- September 1998 google is born marking the dawn of a cookie driven era. Google would go on to use cookies to track and analyze personal online shopper behavior for Advertisers to increase sales to their online store.
The haphazard and ubiquitous use of Third party cookies in the Advertising industry would continue with massive profits and little interference for the next 20 years.
Then something big happened...
2018: Growing public unrest surrounding online privacy triggers Government interaction.
- GDPR initiatives started applying pressure to the once booming methodology.
- Tech giants began phasing out support of third party cookies.
This is forcing a fundamental shift in the Digital Advertising industry yet most have been quiet.
Privacy friendly marketing is the future of online shopping.
It's time to ditch the cookie and start looking for better, more privacy friendly alternatives.
Wondering how to get ahead of the transition and become and privacy friendly ecommerce store?
Check out Primal-analytics.webflow.io
Until next time.
-Q from Primal
